Maybe you’ve seen the commercials on television lately … A man brings a trashbag full of money out to the trash truck to be disposed of, or a family is doing yard work, raking up and power blowing money away. What exactly does this symbolize? In my view, this ad could be related to several situations presented in everyone’s life, every day. Is it applying to you when it comes to your business? I believe that all of us are guilty of ‘throwing away money’, especially those of us who use advertising to help drive our business – and honestly, I think we ALL use advertising. Advertising covers a broad spectrum of avenues and reaches a wide, diverse population. What works for one group may not work for another. Men may need different forms than women. The older population may need a more reserved ad where as the younger generation may need something a little bit more edgy or raw. Ethnic group A may require different interpretations than ethnic group B. I think you can see where my thought process is with this, and how distinct advertising can play to distinct groups.
As you sit in your office, working up an advertising budget, generating the avenues you will use, and putting your ads into place – have you ever sat back and asked yourself, ‘is this going to work?’ or ‘how will I know how well each ad is doing?’. Granted, you may not have actually vocalized it, but I can assure you it’s been lingering somewhere in your mind. With any business venture, advertising is a gamble, however even in gambling, there can be a method to the madness. What is that method? Do you have your reps asking where each caller came across your number? Do they always ask? Do you assume that because one ad was distributed in more mass that it’s what is generating the majority of your business? How do you REALLY know? I can tell you how .. tracking each incoming phone call that comes from each specific piece of marketing. Easy right? Oh wait, maybe it does sound like a lot of work? Not the case, not when you use services provided by TeleCapture. TeleCapture can give you unique phone numbers for each piece of advertising, and keep track of which ad technique is being used for each incoming call or sale. TeleCapture logs all of this info, and allows you to view calls and graphs for each ad campaign and even listen to the recordings of each and every incoming call. What better way to keep track of where your advertising dollars are best being best utilized? There isn’t one, TeleCapture is you answer!
Visit our website today, www.telecapture.com and see for yourself the benefits.
If not, keep on throwing money away … SOMEONE will be happy to take it.
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