Hey, business owner. Iâ€™ve got a question for you. Whatâ€™s your problem?
Yes, Iâ€™m really asking you! Youâ€™ve got a lot on your mind. Of course, youâ€™ve got your long-term goals: the legacy youâ€™ll leave as an entrepreneur and person, as well as your hallmark 10-, 20- and 30-year plans. And then you have your short-term goals; the steps youâ€™re taking to get to the places you want to be. You may even have daily goals, prioritized on a task list, to keep you on track. And those are all good things!
But thatâ€™s not all youâ€™ve got on your mind, is it? Youâ€™ve got challenges to work past. Youâ€™ve got all of the details and minutiae to deal with, too. The equipment. The bills. The administrative work. The tedious tasks you hate and that never seem finished. All of those time suckers that sneak in and seems to take over---and take away from---the things you want to do and the things that will bring your organization forward.
So, Iâ€™ll ask you again. What are your problems? You can probably make a list of the top 20 hassles you face day-to-day in about five minutes, but Iâ€™ll add in one pretty common thing that you should consider a problem: your phone system services.Â Donâ€™t believe me? Take a look below at these four signs your businessâ€™ phone system is setting you back more than you think.
Four Signs Itâ€™s Time To Streamline:
1. â€œIâ€™m not getting anything done!â€
How often do you say this, out loud or in your head? If your productivity and your profit margins are suffering because you and your employees are spending too much time on something that youâ€™re not good at, put the kibosh on it.
I really like this article, which enforces the idea of getting rid of the things that take you longer, frustrate you, or that youâ€™re simply not very good at. In fact, the article states that those meaningless but necessary tasks are exactly what you should delegate first.
â€œThese are your lowest payoff activities. They are the ones you dread, because you donâ€™t enjoy them and you arenâ€™t good at them. By hanging on to them, you are holding you and your organization back. The sooner you delegate them, the better.â€
Not only are these tasks taking away from the meaningful work you do, theyâ€™re actually eating away at the time you could have to make ideas happen and increase your bottom line. (The other side of this is that there is someone out there who can do this task for you, and will do it more effectively and at a fair cost.)
It may give you pause to think about paying someone else to do something you think you can handle yourself, but consider the hidden costs of the time youâ€™re spending. Is it worth continuing, or is there a better system available?Â This is especially true in terms of delegating a separate company to handle your phone systems services. Consider the time and the level of dedication you can afford to give vs. the attention a company who specializes in providing excellent phone system services can give!
2. â€œI donâ€™t know what my customers are thinking! How can I get inside their heads?â€
Going the do-it-yourself route for call tracking and recording in-office is a bear, but you know that data is imperative to the success of your business. So you keep doing it, either by yourself or by assigning it to an employee who makes it a part of his or her job duties. But what happens when holes start to unravel your system?Â What if that employee is away, or your equipment fails, or thereâ€™s just not enough manpower to handle the job? Youâ€™ll lose the feedback of clients, or worse yet, may ignore them completely. Without any insight into how it's working for your customers, even the most innovative product, service or brand can fall flat.
If the motivation of your clients, their satisfaction, and most importantly, their loyalty, are something youâ€™re struggling to solve by yourself, guess what? You donâ€™t have to! (If this scenario has piqued your interest, skip down to â€œHow do I know if this is even working?!â€ to find out more. Donâ€™t worry, the rest of the article will still be here.)
3. â€œWhy does this have to be so complicated?! Why doesnâ€™t anything work around here!â€
Â I canâ€™t help you with any plumbing issues at your office (sorry!). But I do know that your business phone system (and the way it operates) does not have to cause you or your employees headaches. If you and your staff are constantly forced to deal with downtimes, excessive costs, or other phone system-induced drama, there is an easier way!
Weâ€™ve got flexible, scalable, month-to-month plans that can change and grow as you need them to, not as defined by a contract. Weâ€™d be happy to talk with you about them more if thatâ€™s what youâ€™re looking for! And, because we take care of as much of your phone system needs as you want, we can keep you happy by making your phone call system more efficient.
4. â€œHow do I know if this is even working?!â€
Donâ€™t let this question keep you awake in the middle of the night. Itâ€™s critical to measure the leads your marketing is bringing in, but it is also simple. Weâ€™ve talked about some of the ways you can measure your marketing tactics in this post, but itâ€™s worth repeating:
â€œOne very practical way to measure your marketing is to test a small campaign and see how many responses you receive. For instance, you can send a direct mailing out to a small sub-section of your market, and include a custom URL for your website and a unique call tracking number. Then, using Google Analytics for your web results and a phone call tracking service for phone inquiries, you can measure the response you got from that direct mail. If you donâ€™t get much response, youâ€™ll know that you need to tweak things before going â€œall out.â€
So, has this post brought to mind any â€œproblem areasâ€ you and your staff are facing? If so, I hope youâ€™ve gained some insight into facing those challenges, and if you identify with any of these warning signs, let us know! Weâ€™ll strategize ways to make your phone call system more efficient and help your business.
What methods do you use to eliminate barriers to greater productivity?