How Do You Make Your Customers Say "Spoice"?



OK, I'll admit---I’m enamored with the 2014 Sochi Winter Olympics. And when U.S. Snowboarder Sage Kotsenburg won the first gold of the 2014 competition, his proclamation of “SPOICE!” resonated with me. Mostly because I had no idea what it meant.

In case you’re wondering, too, here’s the (un)official definition: Spoice, which rhymes with voice, is

“An exclamation of gratitude toward life (Urban Dictionary), or, a particularly high compliment to be paid to someone. “Her last name’s ever. First name Spoiciest.” @sagekotsenburg

What if you could translate the “spoice” of life to your customer interactions? Would you, pardon the pun, jump at the chance? Of course you would! Well, it’s easier than you think, and it starts with call recording.

Call recording gives you insight you can't get any other way.

It's the direct link to details about your customers, your employees, and your marketing campaigns that could potentially boost profits---and, conversely, going without it could cost you.

Call recording tells you about your employees,

so you can keep an eye on quality and liability issues. With call recording, you can easily recall the correct card numbers, account information, or price quotes given; that way, you can correct any data discrepancies as soon as they come up. Your business benefits as light is shed on specific ways you can improve how you train and evaluate employees, scripts, and your sales methods. With call recording, you can simply and precisely target and measure the success of individual advertising campaigns as well as your overall marketing strategy.

Call recording is a low-cost solution with valuable benefits.

Instead of throwing away dollars to purchase systems that still make you do the work to figure out what your customers are actually saying, call recording gives you complete, direct access to exactly what you want to know in real time. You don't have to hire a bunch of people to organize and archive your data, either. It's done for you---you don't have to train yourself (or an employee) to maintain a complex system. The low cost of recording your calls far outweighs the perceived lack-of-cost of trying to monitor your employees yourself or, even worse, not at all.

Call recording gives you insight about how well you serve your customers.

Ultimately, all of the benefits come down to this one. If you want to know what your customers really think, record your calls. You will find out the good, the bad and the ugly, and then, acting on what you know will help you close more business. Delighted customers become loyal customers---the kind who finish a transaction and know they will choose you next time, even if a new shop opens down the block offering lower prices.

When you're ready to record your incoming calls, it's easy to get set up. The process is outlined here, and we can help you with any questions you have about getting started with low cost call recording. It's a win-win---for you and your customers.

So really, with call recording, both you and your customers will be able to keep it spoice-y!